Midwest Beauty House is a classic beauty/barber shop experience with a modern salon focus.

Taking care of you is our priority. We strive to provide the best talent and luxury, quality products and services, and research the most natural, organic, and sustainable products available for you and your home. MBH specializes in event services and styling, and will provide classes for continuing education and support for our guests. Our team focuses on taking care of people while creating a comfortable, inviting environment.

We guarantee beauty. Welcome to Midwest Beauty House.


Your Better Beauty Team

  • Show All
  • Hair
  • Lashes
  • Makeup
  • Nails
  • Skincare

Alice Ezrow

Owner/Beauty Operator

Alice specializes in curly hair, formal styling, and make-up. Her passion for her career and love for her clients are evident in everything she does. Listening to her clients and providing the best services to fit who they are is her top priority. Alice hopes you find a beauty home in her chair and always feel your best when leaving Midwest Beauty House.

Rick Schwalbach, hair stylist, co-owner, and managing partner at Midwest Beauty House

Rick Schwalbach


For Rick, it’s simple: you have hair, he’d love to cut it. Short, long, curly, or straight – no matter what type of hair you have or the look you’re going for, Rick has the skill and experience required to deliver clients a head of perfectly coiffed hair. In addition to running the show at our Winnebago Street location, Rick is a part-time instructor of cosmetology at Madison Area Technical College.

Robyn Trentham

Robyn Trentham

Star Beauty Operator

Bring Miss Robyn your long flowing layers, soft balayage highlights, fashion punk colors, high and tight fades, textured pixie cuts, clean bobs — she loves them all. You’ll leave her chair looking, and feeling your best.

Ashley Marie

Ashley Marie

Master Nail Artist

Ashley enjoys experimenting with many different kinds of nail art including hand-painted designs, foil, glitter, stamping and decals. If you can dream it, she’ll help you make that design happen. Ashley is known for her sweet smile, darling taste, and passion for a perfect polish.

Marit Totten, Hair Stylist with Midwest Beauty House

Märit Totten

Beauty Operator

Märits precision haircutting skills, compassion, and commitment to a drama and judgement free space make her chair a refuge and a revolution. Book a haircut and leave looking exactly and unapologetically how you want to look.

Beth Goetsch


Abby Martin

Beauty Operator

Alyssa Pabón

Apprentice Beauty Operator

Alyssa has a strong artistic eye and her previous experience in makeup artistry and lash extensions make her a great fit for learning all that cosmetology has to offer. She is offering nail services to start, but keep an eye out for more opportunities with booking as we work to expand her skill- set!

Brooke Calkins

Assistant Administrative/Staff Manager

Brooke brings a great administrative skill-set to the table. She is engaging, charismatic, and all about the details. She is here to help you with all of your scheduling needs and questions and to make sure you are taken care of as part of the Midwest Beauty House family. Feel free to contact her for information regarding services and pricing. She is also our go-to gal for freelance work and bridal bookings, so if you’ve got a wedding or special event coming up, contact her a brooke@midwestbeautyhouse.com

Karlijn Purdy

Beauty Operator

Ashley Joy

Beauty Operator

Our Vision

All human beings are beautiful and must be valued. We strive to make the connection between taking care of our home and ourselves with the best beauty culture we can create.

We aspire to be your home for beauty. Our artists and the people we take care of are the most important part of our business and always will be. We believe that beauty is a vital part of all people—at MBH we support that beauty. We believe that fashion is a form of self-expression and art, and that style can exist apart from a materialistic society, as beauty is not grounded in vanity. Whole beauty is important to us, which is why we take an external and internal approach. For this reason, MBH offers products and services that focus on all areas of building a beautiful life.

Before You Book

Here are a few things you should know

Appointments for beauty services in the shop can be made by booking online or by calling the shop directly. All freelance inquiries for the owner must be made by phone or by email before a booking is confirmed.

We require you to cancel an upcoming appointment at least 24 hours prior to your appointment. Charges may apply for no-show and last minute cancelations.

If you are unsatisfied with your service and notify Midwest Beauty House within 7 days of when the service was received, you may receive additional services from the same beauty operator as your initial service at no charge. If you choose to book with another beauty operator after notifying us of any issue, you will be charged the difference in the service pricing if it is higher than your initial service cost. We want you to be 100% satisfied with your service and will work with you to make sure you are taken care of to the best of our ability.

Two Locations, One Better Beauty Culture