About Us

Midwest Beauty House is a classic beauty/barber shop experience with a modern salon focus.

Taking care of you is our priority. We strive to provide the best talent and luxury, quality products and services, and research the most natural, organic, and sustainable products available for you and your home. MBH specializes in event services and styling, and will provide classes for continuing education and support for our guests. Our team focuses on taking care of people while creating a comfortable, inviting environment.

We guarantee beauty. Welcome to Midwest Beauty House.

Midwest Beauty House is located at 1969 Winnebago Street in the Schenk’s Corner Neighborhood at the intersection of Winnebago and Atwood. We’re right next to One Barrel Brewing Company and across the street from Chocolaterian.


Mon 10am-7pm

Tue-Wed 10am-8pm

Thu-Fri 9am-9pm

Sat 9am-4pm

Book online

or call 608.230.6556 to schedule an appointment.

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Please note that parking can be tricky in the area. There is a parking lot located behind the building but you may need to find residential parking. Please allow extra travel time for this if this your first visit to our space. Thanks!


Barber Shop

Our modest two-chair beauty shop has an impressive history. Gibbs Barber Shop was originally owned by Gilbert Westbrook and was the first barber shop we know that operated in our space. Westbrook sold the business to Iver Kalbacken who ran the shop from 1957 until 1962 when he retired and was greatly missed by the community. The shop was taken over by Don Hufford until Flagstad Flowers opened here in 1970. Following a forty-year hiatus in the beauty trade, we are honored to bring the shop back to life with our 2016 opening.

The current proprietor, Alice Ezrow, has worked in the salon industry in the Madison area since 2001 and has been working in the neighborhood since 2007. The east side of Madison is her home and she is excited to become the next part of history in this great space.


Alice Ezrow, Owner/Beauty Operator

Alice Ezrow started working in the salon industry as a receptionist when she was 17. She always knew the beauty industry was her calling and proves that with 14 years of experience. She has worked at several top salons in Madison and for MAC Cosmetics. After she began freelancing, opening her own brick and mortar was the next logical step. She loves all things beauty but specializes in curly hair, formal styling, and make-up. Her passion for her career and love for her clients are evident in everything she does. Listening to her clients and providing the best services to fit who they are is her top priority. Alice hopes you find a beauty home in her chair and always feel your best when leaving Midwest Beauty House.

Miss Robyn-Star Beauty Operator


Robyn started her hair career in 2004, but she’s been obsessing about hair since the 80’s after seeing a green mohawk with foot-long liberty spikes. After four years as a graphic designer, she realized that sitting at a desk was not for her. Hair was always something she had been attracted to, so she traded her laptop for a pair of shears and never looked back. She has been blessed to be trained by some truly talented mentors in cutting, coloring, barbering, and extensions. Known as “Miss Robyn” by many of her favorite clients and friends, she is the perfect combination of midwest sweetness and big city sass. Long flowing layers, soft balayage highlights, fashion punk colors, high and tight fades, textured pixie cuts, clean bobs, she loves them all.

Denise-Senior Beauty Operator

Denise, our senior stylist, has been making people gorgeous for 13 years. Originally from the Wausau area, she made the move to Madison in 2016. Denise specializes in ombre, high-low lights and balayage. She is also an expert at incorporating extensions into your hair. Denise is also available for other services including clippering, and facial waxing.

Ashley Marie-Master Nail Operator


Ashley has been in the beauty industry since December 2012 when she graduated from Madison College for Cosmetology. She was greatly inspired by her mother who has been a licensed nail technician since 2002. Ashley enjoys experimenting with many different kinds of nail art including hand-painted designs, foil, glitter, stamping and decals. If you can dream it, she’ll help you make that design happen. In 2014, she became a CND certified shellac professional and prides herself on continuing education. Ashley is known for her sweet smile, darling taste, and passion for a perfect polish. Your nails will never look better.

Alyssa Pabón-Beauty Operator Apprentice

Alyssa is the Apprentice for Midwest Beauty House!  Alyssa’s been a great addition to our wedding business as a freelance makeup artist for about a year now, and when she found out that Midwest Beauty House was thinking about taking on an apprentice, she jumped at the opportunity! Alyssa has a strong artistic eye and her previous experience in makeup artistry and lash extensions make her a great fit for learning all that cosmetology has to offer. She is offering nail services to start, but keep an eye out for more opportunities with booking as we work to expand her skill- set!

Nathan Piontek-Administrative Manager

Nathan brings a great administrative skill-set to the table. He is engaging, charismatic, and all about the details. He is here to help you with all of your scheduling needs and questions and to make sure you are taken care of as part of the Midwest Beauty House family. Feel free to contact him for information regarding services and pricing. He is also our go-to guy for freelance work and bridal bookings, so if you’ve got a wedding orspecial event coming up, contact him atnathan@midwestbeautyhouse.com

Before you book

Here are few things you should know.

Booking Information

Appointments for beauty services in the shop can be made by booking online or by calling the shop directly. All freelance inquiries for the owner must be made by phone or by email before a booking is confirmed.

Booking policy

We require you to cancel an upcoming appointment at least 24 hours prior to your appointment. Charges may apply for no-show and last minute cancelations.

Service policy

If you are unsatisfied with your service and notify Midwest Beauty House within 7 days of when the service was received, you may receive additional services from the same beauty operator as your initial service at no charge. If you choose to book with another beauty operator after notifying us of any issue, you will be charged the difference in the service pricing if it is higher than your initial service cost. We want you to be 100% satisfied with your service and will work with you to make sure you are taken care of to the best of our ability.