Alice Ezrow

Owner/Beauty Operator

Alice specializes in curly hair, formal styling, and make-up. Her passion for her career and love for her clients are evident in everything she does. Listening to her clients and providing the best services to fit who they are is her top priority. Alice hopes you find a beauty home in her chair and always feel your best when leaving Midwest Beauty House.

Abby Martin

Beauty Operator

Karlijn Purdy

Beauty Operator

Rick Schwalbach, hair stylist, co-owner, and managing partner at Midwest Beauty House

Rick Schwalbach


For Rick, it’s simple: you have hair, he’d love to cut it. Short, long, curly, or straight – no matter what type of hair you have or the look you’re going for, Rick has the skill and experience required to deliver clients a head of perfectly coiffed hair. In addition to running the show at our Winnebago Street location, Rick is a part-time instructor of cosmetology at Madison Area Technical College.

Marit Totten, Hair Stylist with Midwest Beauty House

Märit Totten

Beauty Operator

Märits precision haircutting skills, compassion, and commitment to a drama and judgement free space make her chair a refuge and a revolution. Book a haircut and leave looking exactly and unapologetically how you want to look.

Robyn Trentham

Robyn Trentham

Star Beauty Operator

Bring Miss Robyn your long flowing layers, soft balayage highlights, fashion punk colors, high and tight fades, textured pixie cuts, clean bobs — she loves them all. You'll leave her chair looking, and feeling your best.